I love my Muff

“I Love My Muff is a loud and proud statement that encompasses all forms of self-love through self-care.”
Hi, I’m Ritz, I want to share with you why I created I Love My Muff.

In 2009, I decided to take the lead in providing for myself and anyone else seeking clean, gentle, cruelty-free, and vegan, p-H balanced, vulva-loving products to address our most intimate self-care needs, because we deserve them.

As a female entrepreneur, I am a staunch supporter of women. By women, I mean all persons who identify as women and everyone on the gender spectrum who wants to simply use good stuff to provide daily care for themselves – down there.

And, as a woman who challenged herself in an industry that needed female direction and who dared to do it, I offer I Love My Muff products with a loud and proud statement that encompasses all forms of self-love through self-care.

I Love My Muff provides clean, gentle, effective, and unapologetic intimate hygiene products for all of us — Period.

Love yourself, love your muffs and lift each other up!

Muff love,
Ritz Clinging
Founder & CEO

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