When we had the idea for our first baby product back in 2007, we never dreamed we would create one of Australia’s most recognized baby brands. We had a big vision and a solid plan, but the reality is simply put – unreal. What makes b.box unique is the thought we give to design, functionality, and aesthetics. We approach product design differently, including parents, retailers, and of course kids into our design process. We think about the child and the parent. What do each need from the product and how can we best solve their challenge?